You can say what you want about sales, corporate branding and marketing; but Ken Block is a genius at all of it. I mean who at DC, Ford, or Monster would turn down an opportunity to feature their product on Ken Block while he drives around deserted Hollywood sets making a giant mess? No one, that’s who. And it is brilliant.
Ken Block spends 5 minutes driving around iconic Hollywood sets showing that he has perfected his skills, letting the Big 3 pay for his beautiful mess. It’s like Jackson Pollock on pavement. Beautiful Chaos. Speaking of Pollock, it appears DC took a cue from the late great artist and borrowed some Nickelodeon vomit to tag all things DC related in this video.
But more than the shear awesomeness of the driving and stunts performed in this video, Ken Block is essentially selling out while being completely honest about it. At first I thought the opening credits were a joke; turns out, they are. A joke aimed at anyone who has ever analyzed media effectiveness, branding, and viral videos. For it is those few who will watch this video, laugh, then be amazed when we see 15 teenagers sporting all that gear next time we are at the mall, or wherever teenagers congregate these days.
1. Let the big companies fund your ideas so you can have fun and make a mess.
2. Teens are, hopefully, still incredibly impressionable (when I say hopefully I mean that is what the Big 3 are betting on).
3. Marketing has evolved.
4. The Epic Meal Time guys don’t cook in a real kitchen. (Who knew this?)
Watch the video below and let me know your thoughts and comments.