Category Archives: Business

AppNexus on Revolutionizing the Online Advertising Marketplace

The AppNexus platform is quickly becoming more and more well known as one of the leaders in online advertising. They provide advertisers and publishers with the ability to bid in real time on advertisements ranging from standard banner placements to rich media video.

Brian O’Kelley was recently featured on a quick Bloomberg Television spot discussing his company and the growth that is currently occuring in the online advertising space. AppNexus is on it’s way to being as household of a name as Google and Facebook!

You can check out the Interview through the following link:

AppNexus Bloomberg CEO Interview

Nintendo + Joel McHale + Acute Viral Awareness = Pure Honest Humor

Marketing for our generation has been rough, we have grown up in an age bombarded by marketing attempts at

every turn. Some find traction and take off; other fail miserable and we look back a year later and laugh at how ridiculous it was.

Viral videos have found traction and are now being exploited everyday so products and services can build up identity “overnight” by being associated with this famous person or that asinine clip.

Lately a shift has been taking place where we are demolishing the “third wall” and are blatantly screaming at the audience about how stupid they are for believing in viral marketing or rewritten screenplays for a quick laugh and a quick buck in today’s marketplace. The even crazier thing is it’s working! This viral ad along with studio films such as “21 Jump Street” are carving a new path where we are pointing out the obvious to the audience and then reinforcing the point to make them believe they truly aren’t being tricked. Genius.

The (Almost) Invisible Mercedes

This video blew me away as it encompassed all of the major interests in my life. Automobiles, Technology, Marketing, and Future Green Tech.

This is a great marketing ploy by Mercedes to get people interested in Hydrogen Fuel Cell Technology, personally what I believe to be our next huge leap forward as far as renewable transportation technology. Now if only we can get the automotive and oil companies to release their death grip on the rights to this technology that will spell the end of the big oil company control of this planet. <endofsoapbox>

The Happy Secret to Better Work

I always enjoy finding inspirational videos such as this. Shawn Achor gives his TED Talk about how we can rewire our brain not to be better at work, but to be happier so working harder becomes a side effect of our positivity.

http://www.ted.com/speakers/shawn_achor.html