Every Hipster in the US just got so excited and then slammed with a hilarious dose of reality!
The AppNexus platform is quickly becoming more and more well known as one of the leaders in online advertising. They provide advertisers and publishers with the ability to bid in real time on advertisements ranging from standard banner placements to rich media video.
Brian O’Kelley was recently featured on a quick Bloomberg Television spot discussing his company and the growth that is currently occuring in the online advertising space. AppNexus is on it’s way to being as household of a name as Google and Facebook!
So you may remember my post from a few months back talking about the incredible cover of Somebody That I Used to Know that a band called Walk off the Earth covered. Well if you have been itching to see them ever since like I have and you are going to be in the Austin, Texas area tomorrow evening you should go out around 7:00-ish and see them play at Stubb’s. Info HERE!
I have personally never seen these guys but they look like they would be a lot of fun to see live and definitely worth the super cheap ticket price of $15. Video below if you need a refresher.
At TNT, they do know drama.
Marketing for our generation has been rough, we have grown up in an age bombarded by marketing attempts at
every turn. Some find traction and take off; other fail miserable and we look back a year later and laugh at how ridiculous it was.
Viral videos have found traction and are now being exploited everyday so products and services can build up identity “overnight” by being associated with this famous person or that asinine clip.
Lately a shift has been taking place where we are demolishing the “third wall” and are blatantly screaming at the audience about how stupid they are for believing in viral marketing or rewritten screenplays for a quick laugh and a quick buck in today’s marketplace. The even crazier thing is it’s working! This viral ad along with studio films such as “21 Jump Street” are carving a new path where we are pointing out the obvious to the audience and then reinforcing the point to make them believe they truly aren’t being tricked. Genius.
So apparently a lot of people are familiar with this video, however, it blew my mind a few days ago and I keep thinking about it.
So for all of you who have yet to watch this. I hope you get as big of a kick out of it as I did!!