“It’s so brutal and technical.”
Seriously the strangest thing I have seen in some time!
I heard about Imagine Dragons a few months ago when a few SpaceX employees I knew were claiming the song “Radioactive” as their unofficial anthem before their successful launch of the Dragon Capsule; which went on to dock with the ISS in late May.
Since then Imagine Dragons has become a household name with their music finding its way onto some of the NBC Olympic ads, and further fueled by the news that they will have their first full length album “Night Visions” releasing in September.
Every Hipster in the US just got so excited and then slammed with a hilarious dose of reality!
The Make Believe is an up and coming band based out of New Zealand. They popped up on my radar a few months back with their incredible cover of One Direction’s “What Makes You Beautiful“. Admit it, you’ve caught yourself singing along to it when it comes on the radio! This video, of front men Tyler Vivian and Mike Lake, sitting on a futon on a Wednesday afternoon or something propelled them into the spotlight and helped them get a record deal within a few weeks of this video going viral.
Since then The Make Believe has released a single, “Give It A Million” and are currently in the works on a full length studio album. So get your boy-band-pants on and get ready to feel so satisfied and yet oh so guilty about their pop-punkiness in all it’s glory.
Buy it on iTunes: http://itunes.apple.com/nz/album/give-it-a-million-single/id526403396
These videos just continue to get more and more fun!!
What happens when you can match up the frequency of water passing through a funnel to the frame rate of a recording camera?
Well, you can pretty much make David Copperfield happen right in front of your eyes, or the lens, or whatever. It’s David Copperfield happening in your life!!
OK, IVDUB faithful, found something really cool for you here, hope you haven’t seen this. This is some incredibly clever branded content from Tipp-Ex that basically stretches across all forms of digital media. You can argue all you want about whether these types of things are worth it in terms of ROI, but the bottom line is this: this is freakin’ genius. And fun. So check it out. Enjoy!
Some of you may have seen this before, but I was watching it today and decided it was way too good to pass up on. Enjoy this fantastic example of branded storytelling! Happy hump-day!