Tag Archives: linkedin

Amazing Motorcycle Learning Experience – Austin Moto Academy

So a few weeks ago I decided to do something I have always wanted to do, learn how to ride a motorcycle. Riding a motorcycle has always been something that was so enticing to me, however my father had done a great job of scaring me almost to the point of no return about ever getting on one. Since I was about 10 years old all I heard were the old horror stories of him and his buddies riding dirt-bikes then BAM! Broken neck. BAM! Broken soul. BAM! Crushed dreams… and so on and so forth. However this would be one battle he would not win.

I did some research and discovered that Austin Moto Academy Continue reading Amazing Motorcycle Learning Experience – Austin Moto Academy

Ken Block – Gymkhana Four, The Hollywood Megamercial

You can say what you want about sales, corporate branding and marketing; but Ken Block is a genius at all of it. I mean who at DC, Ford, or Monster would turn down an opportunity to feature their product on Ken Block while he drives around deserted Hollywood sets making a giant mess? No one, that’s who. And it is brilliant.

Ken Block spends 5 minutes driving around iconic Hollywood sets showing that he has perfected his skills, letting the Big 3 pay for his beautiful mess. It’s like Jackson Pollock on pavement. Beautiful Chaos. Speaking of Pollock, it appears DC took a cue from the late great artist and borrowed some Nickelodeon vomit to tag all things DC related in this video.

But more than the shear awesomeness of the driving and stunts performed in this video, Ken Block is essentially selling out while being completely honest about it. At first I thought the opening credits were a joke; turns out, they are. A joke aimed at anyone who has ever analyzed media effectiveness, branding, and viral videos. For it is those few who will watch this video, laugh, then be amazed when we see 15 teenagers sporting all that gear next time we are at the mall, or wherever teenagers congregate these days.

Lessons learned:

1. Let the big companies fund your ideas so you can have fun and make a mess.

2. Teens are, hopefully, still incredibly impressionable (when I say hopefully I mean that is what the Big 3 are betting on).

3. Marketing has evolved.

4. The Epic Meal Time guys don’t cook in a real kitchen. (Who knew this?)

Watch the video below and let me know your thoughts and comments.

Indie Movie of the Month: Bellflower

I came across this movie trailer today, and I was struck with a great idea for some new posts.

Indie Move of the Month!

If you live in or around any major metropolitan area there is most likely a small movie theater near you that screens mainly small budget, “Indie” flicks; as most people refer to them. In my experience, limited as it may be, these are the types of movies that I tend to enjoy the most. And usually, going on a cinematic adventure to an Indie film is a more memorable and personal experience.

This month I discovered the trailer for “Bellflower” a movie that released in only 2 theaters this last weekend and is already projected to be in over 500 theaters by September. Watch the trailer below and I will let you decide if you would rather see Bellflower or Spy Kids 19.

Seth Godin on Creating a Movement

Seth Godin discusses in this TED talk the different tribes that are being formed around the world today, the leaders who founded them, and the impacts that these movements are having on people and the community. Watch his talk below as it relates to many of the ways in which IVDUB was founded and has grown over the years.

Kickstarter, The New Business Loan

For the last few months I have become aware of a website, which is taking off quickly, built specifically for the uber creative who do not have the means to make their own ideas take off. Kickstarter is a website helping all of these people see their dreams come to reality, with the help of anyone who believes the project or product is worthwhile. Kickstarter works by giving the creator of the project or product the opportunity to ask for involvement from anyone who wishes to participate from the entirety of the Internet. If you stumble upon a project or product you wish to fund, you can choose an amount to give, and amounts usually correspond to some sort of reward you will receive if the project makes enough money. You pledge your amount and wait and hope that more people like you feel the project or product is worthwhile. The money is only given to the developer if the project gets 100% of it’s needed funding, if it does not receive 100%, the money is not given to the developer and the money you pledged is returned to you.

So if you have some extra cash, and your philanthropic side is itching to spend it, search kickstarter and find the project or product that appeals the most to you. You will find that there are projects is most major cities, and even projects in smaller urban areas. In Texas some of the most popular cities are Austin with 132 projects, Dallas with 38, and Houston with 38. Lubbock has only ever had 1 project, so lets see some Tech students with great ideas find some funding!

Some of my favorite projects so far have been the watchband to attach your new iPod nano to, the movie you could co-star in; if you pledged enough,  and the iPod speaker dock that looks like an air freshener for any outlet you want to play music from.

Last, if you have a project of your own and have been wondering how to get some seed money or if you just want to see if the general public will be interested, here is your opportunity!

http://www.kickstarter.com/

What can VEVO do for you?

When I first came upon VEVO, I had no idea what to think. It appeared to be alot like a site with YouTube videos embedded in it, and that was about all. As I continued to explore the phenomenon that is VEVO , I discovered that VEVO is actually it’s own uniquely branded source exclusively for music videos.

VEVO provides entertainment through their website, mobile apps (iPhone, iPod touch, iPad, and Android), and also through Internet TV providers such as Google TV and Boxee.

So what does this ultimately mean for you as a music consumer, and how does VEVO really impact you?

Well since we are in the days of YouTube, Vimeo, as well as music postings on MTV.com, VH1.com, CMT.com, etc. You as the consumer have the option to watch music videos digitally through any source you wish. However, if you wish to have a dedicated app on your devices that is a one stop shop for high quality music videos; VEVO is the greatest option.

So go on, download the free app and listen to music until your ears bleed, or just have little smiley faces on their cochlea! Either way you will not be disappointed.

http://www.vevo.com/platforms

Also while you are there check out the 30 Seconds to Mars video – Hurricane (Director’s Cut) Exclusively on VEVO!

http://wp.me/p14AZK-4m

Genius Marketing – Swagger Wagon

If you are as interested in the recent push for out of the box, shock value marketing as we are, you will love this video. Toyota has always been fantastic at marketing towards the younger generation and even creating a brand specifically for teenage drivers (Scion), but this video pushes the minivan into an entirely new arena.

My favorite parts have got to be the dad clearing the tea set from his daughters table and squeezing the nipple on a giant baby bottle.

Hilarity ensues!