Marketing for our generation has been rough, we have grown up in an age bombarded by marketing attempts at
every turn. Some find traction and take off; other fail miserable and we look back a year later and laugh at how ridiculous it was.
Viral videos have found traction and are now being exploited everyday so products and services can build up identity “overnight” by being associated with this famous person or that asinine clip.
Lately a shift has been taking place where we are demolishing the “third wall” and are blatantly screaming at the audience about how stupid they are for believing in viral marketing or rewritten screenplays for a quick laugh and a quick buck in today’s marketplace. The even crazier thing is it’s working! This viral ad along with studio films such as “21 Jump Street” are carving a new path where we are pointing out the obvious to the audience and then reinforcing the point to make them believe they truly aren’t being tricked. Genius.
This video blew me away as it encompassed all of the major interests in my life. Automobiles, Technology, Marketing, and Future Green Tech.
This is a great marketing ploy by Mercedes to get people interested in Hydrogen Fuel Cell Technology, personally what I believe to be our next huge leap forward as far as renewable transportation technology. Now if only we can get the automotive and oil companies to release their death grip on the rights to this technology that will spell the end of the big oil company control of this planet. <endofsoapbox>
I always enjoy finding inspirational videos such as this. Shawn Achor gives his TED Talk about how we can rewire our brain not to be better at work, but to be happier so working harder becomes a side effect of our positivity.
If you are looking for a fun site to help you procrastinate on this Tuesday, you should head over to Neave Interactive and mess around with his Flash creations.
My personal favorites are Imagination and Television.
I don’t know this Paul Neave person, but you will enjoy his work regardless of your age or occupation, and your bosses or teachers will not appreciate your lack of everything after you venture on over to his site.
We have all seen plenty of those videos of people decking out their homes with lights and choreographed shows to Trans Siberian Orchestra songs or something similar. They have been on the news and we have all marveled at the sheer amount of time it must take to make something like that a reality.
And that is great! Good for all of you stay at home Dad’s and your exceptional Christmas lighting skills!
However, this year, I wanted to find someone who did things a little differently. The Roderique family put up their lights and decided to center their theme around August Burns Red’s cover of “Carol Of The Bells”.
And it is absolutely genius!
So grab a cup of hot coco and come watch this video during a commercial break of A Christmas Story. You know you all are watching it for your 4th time already.
Much love and Happy Holidays to all of you IVDUB Blog readers!
So the IVDUB blog has seen some periods of drought in it’s lifetime, this one has been one of the worst. So I thought I would welcome myself and my tens of viewers out there back with one of my new favorite videos.
So sit back, relax, and let the dance take hold. This video can also be a great cure for any gloomy mood or bad day! Enjoy.
So it was nearly a year ago that I was inspired by a personal hero of mine, Safari Bob, to begin exploring all that bad movies have to offer. Safari Bob was a professor of mine in the fall of 10′ and we connected through our simple love of bad movies. He is much more dedicated than I, you can check our his bad movie blog here, however; from time to time I take a trip to the wild side of awesomely bad films. This month “Drive Angry” was my little stay-cation to explore the glory that is Nicolas Cage.
After putting a lot of thought into how to describe Drive Angry to the public I decided that this film is like Nick Cage’s “Machete”. To give you a scope as to the level of bad assery in this movie; within the first 16 minutes there is: Horsepower, Blood, Explosions, Nudity, Heartbreak, Supernatural Suspicion, and more Blood. All topped off with some fantastic one-liners from Nick himself. If you are a man, or just simply awesome, you will find yourself amazed that they could fit all of those things into the first 16 minutes of the film. What is even worse/better is it leaves you wanting more and more for the last hour or so, even though your bad movie appetite was satisfied early on.
Drive Angry obviously had a very large budget and it ranks towards the top tier when it comes to production value and overall awesomeness. The amount of money that went into making this film is what separates it from most of the other bad movies that people like Safari Bob cherish, at the same time, it is good to see that there are filmmakers in Hollywood willing to pour funds into a movie that is destined to become a classic in its own right, thus fueling the fire for more and more bad movies to be made.
If you are looking for a bad movie to dip your bad movie toe into to test the waters, start with a movie like this. Its large budget makes it entertaining enough but also bad enough that it will let you know what you are in for when you step up, or down, into the next level of bad movie such as “Mega Shark vs Giant Octopus“.
Drive Angry is available in Redbox for $1 rental.
Seth Godin discusses in this TED talk the different tribes that are being formed around the world today, the leaders who founded them, and the impacts that these movements are having on people and the community. Watch his talk below as it relates to many of the ways in which IVDUB was founded and has grown over the years.
For those of you who might not know; hashtags (or the # symbol before a select word) are used in Twitter to recognize topics and categorize those topics into a single time line so viewers can see what other people are saying about said topics.
Starting this week I have begun to use the #IVDUB hashtag, this will be a great way for all of us that are using Twitter to let people know what we are saying about IVDUB, what we are doing, and will provide a continuous time line for others to look at, or for us to look back on.
So if you are tweeting something IVDUB related try to think and start using the #IVDUB hashtag. Also, from now on all new blog posts will be marked with the #IVDUB hashtag for easy search locating from within Twitter itself.
For the last few months I have become aware of a website, which is taking off quickly, built specifically for the uber creative who do not have the means to make their own ideas take off. Kickstarter is a website helping all of these people see their dreams come to reality, with the help of anyone who believes the project or product is worthwhile. Kickstarter works by giving the creator of the project or product the opportunity to ask for involvement from anyone who wishes to participate from the entirety of the Internet. If you stumble upon a project or product you wish to fund, you can choose an amount to give, and amounts usually correspond to some sort of reward you will receive if the project makes enough money. You pledge your amount and wait and hope that more people like you feel the project or product is worthwhile. The money is only given to the developer if the project gets 100% of it’s needed funding, if it does not receive 100%, the money is not given to the developer and the money you pledged is returned to you.
So if you have some extra cash, and your philanthropic side is itching to spend it, search kickstarter and find the project or product that appeals the most to you. You will find that there are projects is most major cities, and even projects in smaller urban areas. In Texas some of the most popular cities are Austin with 132 projects, Dallas with 38, and Houston with 38. Lubbock has only ever had 1 project, so lets see some Tech students with great ideas find some funding!
Some of my favorite projects so far have been the watchband to attach your new iPod nano to, the movie you could co-star in; if you pledged enough, and the iPod speaker dock that looks like an air freshener for any outlet you want to play music from.
Last, if you have a project of your own and have been wondering how to get some seed money or if you just want to see if the general public will be interested, here is your opportunity!